A Complete Guide to This Popular Men's Multivitamin Range For a long time, multivitamins were formulated as one-size-fits-all products, largely ignoring the fact that men and women have measurably different nutritional needs across almost every life stage. Men generally require different levels of certain minerals, benefit from targeted support for muscle and cardiovascular health, and rarely need iron supplementation at the same levels commonly included in women's formulas. This recognition is exactly what led to the rise of dedicated formulations now widely known simply as Mega Men . The Origins of a Gender-Specific Approach Sports and performance-nutrition brands were among the first to recognise that generic multivitamins were leaving a gap in the market. Active men, whether recreational gym-goers or serious athletes, often have elevated needs for B vitamins involved in energy metabolism, along with antioxidants to help manage the oxidative stress that comes with inte...